Media

For nearly four decades, we’ve invested in technology and resources to place us on the leading edge of media innovation. Our ability to understand travelers and hospitality guests gives us the inside track. Our deep knowledge of consumer behavior before, during and after their trip results in sharpened travel media planning and buying. Our preferred relationships with media partners create more efficient rate structures, and we benefit from extensive value-add opportunities and first-to-market media programs. Performance data guides our key projected metrics. This ensures media dollars are used in channels that produce results.