Situation
Amid hurricane disasters in the Caribbean and negative press throughout Mexico, CheapCaribbean.com sought help increasing brand lift, recall and engagement – ultimately contributing to much-needed bookings.
Action
To raise awareness of common beach deficiencies, the team deployed a not-so-real but real confident “Beach Doctor” campaign across broadcast, online video and social media to help customers find the cure for whatever ails them – so long as it can be cured by the beach. Side effects may include but are not limited to: increased margarita thirst, tingling sensations from massages, hammock-induced drowsiness and happy thoughts.
Results
- 7.15% increase in online bookings YoY
- 6.1% increase in total bookings YoY
- 1M new YouTube users reached
- 287% increase in online searches YoY
