Situation
When Destination DC came to MMGY to design a new website, they were concerned about losing organic traffic and keyword rankings. Our team outlined an SEO strategy to ensure that Washington.org maintained and grew their organic traffic.
Action
To make sure the new website retained organic traffic to high-performing pages and took advantage of any and all opportunities for organic growth, we performed a comprehensive content audit and gap analysis. We found a tremendous opportunity to capitalize on growing interest in DC’s unique neighborhoods by developing detailed neighborhood sections and editorial content. The content strategy, paired with keyword research and a new site structure, produced outstanding results.
Results
- 48% growth organic traffic YOY
- 78% growth to neighborhood pages
- 65% organic traffic goal conversion
