Bermuda Tourism Authority

To develop Bermuda into a premium, aspirational brand and increase awareness levels amongst ABC1 consumers.

MMGY organised 41 media visits incorporating: three group press trips and 14 media, 27 individual media visits and three travel film crews: Great Escapes (UK), Jorin (Holland) and No Frontiers (Ireland) .

MMGY organised Europe’s largest window wrap across four Selfridges stores in the UK which included 20,000 promotional flyers and a live window installation featuring Speedo models and a Bermudian back drop.

MMGY organised 35 media events and met over 650 individual consumer trade and consumer media.

Established a premium destination brand – consumer research highlights increased recognition and retention.

MMGY generated a total of 2.5 million opportunities for UK consumers to see the destination brand through the Selfridges window wrap.