Situation
As the search landscape continued to evolve and create new challenges, The Beaches of Fort Myers & Sanibel was determined to stay ahead of changes in the marketplace. As such, The Beaches of Fort Myers & Sanibel looked to MMGY to ensure they were able to guard against these changes and capitalize on new opportunities.
Action
Having developed the initial SEO strategy for the current FortMyers-Sanibel.com, MMGY had knowledge of the destination and its search performance. To continue organic search growth, we produced a comprehensive content and search strategy inclusive of technical, on-page and link acquisition tactics.
Results
- 73% increase organic traffic
- 191% increase click-through rate
- 19% increase first-page keyword rank
