Situation
Our colleagues at MMGY Lieb recently launched a new campaign for Ras Al Khaimah.
Experience the essence of Ras Al Khaimah in a whole new way! Our immersive evening showcases bring the sounds of this captivating destination to life, offering a unique journey for tour operators, travel agents and event planners. Designed to engage the senses, these events transport guests to the stunning landscapes and vibrant culture of Ras Al Khaimah through sound.
Action
In our recent sessions held in Germany, we unveiled a curated “sound universe” featuring five distinct experiences: the soothing waves of its beaches, the exhilarating zip line adventure of Jais Flight, the tradition of pearl diving at Suwaidi Pearl Farm, the warmth of a desert dinner by a crackling fireplace, and the peaceful rhythm of hiking through its mountains.
Accompanied by music and graphic storytelling, guests were immersed in Ras Al Khaimah’s ambiance, encouraged to guess the sounds and rewarded with poker chips for correct answers. Branded sleeping masks heightened their reliance on hearing, deepening the connection to the destination.
As the evening concluded, a reveal video matched the sounds to real images, leaving guests with a vivid impression of Ras Al Khaimah and a curiosity to explore further. With 13 more events planned across Germany, Switzerland and Austria, join us on this sensory journey and discover Ras Al Khaimah like never before!
