Harrah's Resort Southern California

Fun is Made Funner at Harrah’s Resort Southern California

  • Advertising Campaigns
    • Content Creation
      • Integrated Planning
        • Public Relations
          • Social Media

            Mayor Marty

            In collaboration with Harrah’s Resort Southern California, MMGY is thrilled to introduce the newest addition to Funner, California’s mayoral lineup. After the successful launch of Mayor Jane Lynch’s term in 2022, we’re proud to announce the appointment of comedy legend Martin Short as the latest mayor.

            This partnership marks the fourth iteration of the Funner celebrity mayor campaign, strengthening the connection between Funner, California, and Harrah’s Resort Southern California. With Mayor Marty at the helm, guests are encouraged to embrace the spirit of fun that can only be found in Funner.

            The MMGY Creative team collaborated with Harrah’s and Mr. Short to craft Mayor Marty’s character, inspired by Short’s trademark wit and charisma.

            With the tagline “Fun Made Funner,” Mayor Marty brings a hands-on approach to the mayorship, enhancing the overall guest experience at Harrah’s Resort Southern California. From captivating TV spots to engaging social content, Mayor Marty’s presence ushers in a new era of excitement for guests.

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