Situation
Ikos Resorts launched in 2015 with two properties in Halkidiki in Greece. Our task was to change the perception of ‘all-inclusive’ to an ultra-luxurious, ‘infinite luxury’ experience. With a new hotel opening every year we are challenged to keep the concept new.
Action
Grifco undertook a major press re-education, convincing our closest contacts at The Times, The Telegraph, Evening Standard, Harper’s Bazaar, Conde Nast Traveller, etc. that all-inclusive could be luxurious. Through our personal relationships, trust and powers of persuasion we have managed to secure the very top editors throughout the UK to visit Ikos Resorts and experience infinite luxury for themselves, with writers now returning year after year.
Results
Over the past two years, Ikos Resorts has been featured in all the top UK newspapers and magazines on its target list. It has also secured:
- 200+ pieces of coverage
- 622 million+ reach
- £800,000+ EAV
- 30+ media visits
