The Ultimate Playground
According to research from Visit California, 85% of consumers from six global markets value incorporating play in their lives. The brand shines light on the importance of play through the launch of its new global brand campaign, “The Ultimate Playground.” Teaming up with “The Jennifer Hudson Show,” Visit California and the MMGY PR team collaborated with the EGOT winner to showcase some of the amazing experiences the state has to offer across two special episodes. From skiing lessons with Olympic skier Jonny Moseley in Big Bear to whale watching and horseback riding in Santa Barbara, the partnership explores just a few of the ways you can play in California. Discover your unique Play Style at VisitCalifornia.com.
